Governance and Structure
The Tourism Association of Vancouver Island (dba 4VI Group) is the official non-profit society behind 4VI Group, a social enterprise dedicated to serving the Vancouver Island Region. Established over 60 years ago, the organization is governed by a volunteer Board of Directors composed of tourism business owners and senior leaders from across the region.
The Board ensures strategic oversight and accountability to our stakeholders and rightsholders—the more than 870,000 residents who call Vancouver Island home. We are deeply grateful for the expertise and leadership our board members bring to the organization.
Board recruitment is conducted annually through the Nominating Committee, which issues a public call for nominees to ensure broad representation and strong governance.
Current Board of Directors
Gloria Hatfield
Owner - Page's Resort Group
ChairLeif Bogwald
Owner + Travel Curator - Vancouver Island Expeditions
Secretary/TreasurerDirectorLara Kemps
General Manager - Embarc Ucluelet
Travis Wilson
COO - Wilson's Group of Companies
DirectorAlison Evans
Owner - Gulf Island Seaplanes
Director DirectorGord Johnson
Senior VP - SilverBirch Hotels
Janet Docherty
Owner + Chief Disruptor - Merridale Cidery & Distillery
Past ChairAnnual General Meeting
NOTICE OF ANNUAL GENERAL MEETING issued September 17, 2026.
Where: Ucluelet Community Centre, 500 Matterson Dr, Ucluelet, BC.
When: Thursday, October 22, 2026 at 3 p.m.
A detailed package of information will be available to those who have registered prior to the meeting.
The Annual General Meeting will be an in-person event.
To RSVP, please click here . The deadline to register will be October 15, 2026.
If you have any questions, please don’t hesitate to contact Brian Cant at brian@4vigroup.com.
Yours truly,
Gloria Hatfield
Board Chair
Stakeholder Registration
4VI welcomes First Nations, residents, and tourism business owners, operators, and employees to register as voting stakeholders of our organization.
If you are interested in registering as a voting stakeholder please click here.