4TVI Destination Stewardship Strategy
The Vancouver Island Destination Stewardship Strategy process is led by 4TVI (formerly Tourism Vancouver Island), a regional not-for-profit organization committed to ensuring that tourism is a force for good, with 4EVER Strategies Inc., and Tansi Tourism Solutions. Supported by funding from PacifiCan, Island Coastal Economic Trust, Indigenous Tourism British Columbia, and Destination British Columbia, the development of this strategy is emerging at a time of ecological, cultural, and economic change. It aims to reimagine and redefine tourism’s role across the Vancouver Island region through a regenerative, reciprocal, and inclusive lens that supports environmental protection and conservation, advances economic equity, and Indigenous self-determination. This page will remain updated with deliverables from this process.
Situation Analysis
This Situation Analysis provides a clear, evidence-based snapshot of the current tourism system across the Vancouver Island region, to identify the state, conditions, pressures, and opportunities that the Destination Stewardship Strategy can consider and respond to. It synthesizes insights from literature on regenerative and reciprocal tourism, regional and community plans, key data sources, and external trends to inform strategic choices about governance, investment, stewardship, and the future role of tourism in island communities. This Analysis is comprised of nine chapters, each of which can be reviewed independently.
Click below to access individual chapters of the Situation Analysis.