Our professional services company offers innovative and impactful sustainability, storytelling, and strategic planning solutions. We are grounded by our deep-rooted history in planning and service delivery, and powered by our commitment to meaningful disruption and community caretaking.

Our team of experts are ready to support your destination, community, business, or organization to make purposeful change and prepare for a brighter future. Profits from 4EVER Strategies are invested into the 4GOOD Social Impact Fund to further our mission as a social enterprise

Want to learn more about our strategic services?

Reach out to Calum Matthews, President of 4EVER, for more information.

1. Discovery

We combine our shared love of place with the global gold-standard WAYFINDER process to audit your current business model against world-class standards of practice in responsible tourism.

2. Direction

We help develop a balanced ‘trifecta’ strategic plan to deliver a thriving business that meets the requirements of responsible travel and tourism.

3. Delivery

We help enable you to deliver the plan through strategic partnerships and select services from our own offices including but not limited to:

  • Community engagement and ownership for social impact

  • Environmental and climate action measures such as low carbon solutions

  • Destination Promotion and Stewardship

  • Leadership Team development

We are a specialist professional consulting services company helping businesses in the travel and tourism sector deliver the trifecta of economic, social and environmental success.

Based on Vancouver Island we are part of the 4VI Social Enterprise Group.

We are innovative and constructive disruptors shaping the future of net +ve tourism. That is tourism that enriches communities, unites cultures and heals the planet one project at a time.

Our Service Offerings

We combine global gold standard practices and tools with dedicated local understanding. Our services fall into three inter-linked categories: