Destination Wayfinder

Destination Wayfinder is an industry-led destination management framework, guiding destination organizations through a continuous improvement pathway that measures, monitors and improves destination stewardship capability and outcomes. We are partnering with Wayfinder to offer this service to 4EVER clients.

 By partnering with Destination Wayfinder, we're enabling our clients to:

  • Gain a comprehensive view of your organization's strategic efforts, including collaborative work with partner organizations.

  • Self-assess against external standards, providing a visible understanding of your organization's stewardship capability across nine key modules which make up the best-practice framework.

  • Access actionable insights and a curated library of resources to aid in implementation. 

  • Track progress in real time and generate dynamic reports to communicate with stakeholders, boards and funders.

As a Preferred Partner of Destination Wayfinder, 4EVER Strategies is leveraging global standards to help our clients navigate their destination's complexities and create lasting, positive impacts for their communities. This partnership will enhance our services, providing clients with access to Destination Wayfinder's industry-led destination management framework, based on the United Nations Sustainable Development Goals and recognized by the Global Sustainable Tourism Council (GSTC) as a set of standards equivalent to the GSTC Destination Criteria.