Black background with white text reading '4V1 GROUP' with three wavy lines above the text.

Your true partners in creating a thriving community, business and environment. 

For Vancouver Island. And beyond.

We believe a shared love of place is the catalyst for transformational change.

Change is needed to provide a more responsible travel and tourism experience.

One that is community-led.

That champions the environment and sustainability.

And that recognizes the importance of building enduring, profitable businesses.

A person in a red jacket and a hat kayaking on a calm lake surrounded by dense pine trees, with mist rising from the water and mountains in the background.

The Challenge and Opportunity

Tourism is growing. Destinations all over the world are suffering from over-tourism. Increasingly, the interests of local communities are at odds with those of tourists. Protests in places like Barcelona and Venice have been well publicized but the problem extends beyond the popular global city destinations.

With the rise in demand for unique experiences, destinations in remote areas are experiencing the same issues, and are ill-equipped to deal with the demands.

There are several root causes, including the democratization of travel through economy airfares and accommodation options, social media-driven hotspots and the economic pressure from governments to drive tourist income.

A seaplane flying over a body of water during a sunset, with mountains and islands visible in the background.
A woman standing on rocks under a large overhanging rock formation at the beach.

The problem is exacerbated in that the travel and tourism industry has been dominated by government-controlled organizations and authorities, with traditional budget-and-control business models that are not agile or innovative.

There is a need to meet the pressing demands of a changed landscape.

A harmonious balance needs to be found between the economic benefits of tourism, the need to preserve the culture and prosperity of local communities, and the importance of environmental sustainability.

Venn diagram with three overlapping circles labeled Business, Environment, and Community. The intersection of all three circles is labeled 4VI.

With 4VI’s trifecta approach to responsible travel and tourism, community, business and the environment can all flourish together.

We believe a shared love of responsible business builds true partnership.

An aerial view of a bridge crossing a river through a dense forest.

We deliver unique solutions to meet your unique needs.

Together, we are Vanguards…shaping the future of responsible travel and tourism.

Logo for 4W Group featuring a stylized Wi-Fi signal with four colored bands (blue, peach, purple, teal) followed by the text '4W GROUP' in bold letters.
Logo for 4TV Stewardship featuring stylized text and wave graphic.
The image displays the words '4EVER' in large dark text above the word 'STRATEGIES' in smaller tan letters, all set against a black background.
Logo for 4 Good Social Impact Fund with purple and teal text and design.

We are a Social Enterprise

We are a revenue-generating organisation whose objective is to have a positive social impact.

We operate like a business, to produce products and services for the market, but we manage our operations and redirect our surpluses in pursuit of social, cultural, community economic and environmental goals.

Our social enterprise model includes three interconnected entities that form the 4VI Group: 4TVI is a not-for-profit corporation, 4EVER is a socially responsible business corporation, and 4Good is a social impact fund. Together, they will continue to deliver on our four key pillars: communities, business, cultures, and the environment, to ensure travel is a force for good. Forever.

“This is an exciting day for the 4VI Group. After successfully shifting our governance and delivery model to a social enterprise in April 2022, we continue our path towards the expansion of our services and define a new way to give back.” – Janet Docherty, Board Chair, 4VI Group.

Read our full media release here.

Want to learn more about our social enterprise evolution?

Reach out to Anthony Everett, Executive Chair and CEO for 4VI Group, for more information.

Our long-standing regional tourism organization continues to support the needs of communities and tourism businesses through government-funded work across Vancouver Island.

Read more here.

Our professional services company offers innovative and impactful sustainability, storytelling, and strategic planning solutions.

Read more here.

Our social investment programming brings our collective purpose to life and supports our goal of contributing $10M to Vancouver Island communities by 2030.

Read more here.

Title '4EVER' in bold font with a series of orange curved lines in the upper left corner, followed by the subtitle 'Strategies' in smaller, orange font.

We are a specialist professional consulting services company helping businesses in the travel and tourism sector deliver the trifecta of economic, social and environmental success.

Based on Vancouver Island we are part of the 4VI Social Enterprise Group.

We are innovative and constructive disruptors shaping the future of net +ve tourism. That is tourism that enriches communities, unites cultures and heals the planet one project at a time.

Our Service Offerings

We combine global gold standard practices and tools with dedicated local understanding. Our services fall into three inter-linked categories:

Magnifying glass with an eye inside it, representing searching or examining.

1. Discovery

We combine our shared love of place with the global gold-standard WAYFINDER process to audit your current business model against world-class standards of practice in responsible tourism.

A black and white illustration of a directional signpost with three blank, arrow-shaped signs pointing in different directions.

2. Direction

We help develop a balanced ‘trifecta’ strategic plan to deliver a thriving business that meets the requirements of responsible travel and tourism.

Icon of a book with a bookmark and a location pin.

3. Delivery

We help enable you to deliver the plan through strategic partnerships and select services from our own offices including but not limited to:

  • Community engagement and ownership for social impact

  • Environmental and climate action measures such as low carbon solutions

  • Destination Promotion and Stewardship

  • Leadership Team development

Meet the team

A smiling man with glasses, wearing a black sweater and jeans, sitting on a wooden stool against a grey background.

Anthony Everett

Executive Chair and CEO for 4VI Group

A man with dark hair and a beard, wearing a gray suit and black shirt, smiling while sitting on a wooden box in a bright room with large windows.

Brian Cant

President of 4TVI

A smiling middle-aged man with gray hair and glasses, wearing a dark suit and shirt, sitting with his hands clasped on his knee against a plain gray background.

Calum Matthews

President of 4EVER

A woman with dark wavy hair wearing a gray plaid blazer, standing against a beige background, with her arms crossed.

Jane Stark

COO of 4VI Group