Your true partners in creating a thriving community, business and environment.

For Vancouver Island. And beyond.

We believe a shared love of place is the catalyst for transformational change.

Change is needed to provide a more responsible travel and tourism experience.

One that is community-led.

That champions the environment and sustainability.

And that recognizes the importance of building enduring, profitable businesses.

The Challenge and Opportunity

Tourism is growing. Destinations all over the world are suffering from over-tourism. Increasingly, the interests of local communities are at odds with those of tourists. Protests in places like Barcelona and Venice have been well publicized but the problem extends beyond the popular global city destinations.

With the rise in demand for unique experiences, destinations in remote areas are experiencing the same issues, and are ill-equipped to deal with the demands.

There are several root causes, including the democratization of travel through economy airfares and accommodation options, social media-driven hotspots and the economic pressure from governments to drive tourist income.

The problem is exacerbated in that the travel and tourism industry has been dominated by government-controlled organizations and authorities, with traditional budget-and-control business models that are not agile or innovative.

There is a need to meet the pressing demands of a changed landscape.

A harmonious balance needs to be found between the economic benefits of tourism, the need to preserve the culture and prosperity of local communities, and the importance of environmental sustainability.

With 4VI’s trifecta approach to responsible travel and tourism, community, business and the environment can all flourish together.

We believe a shared love of responsible business builds true partnership.

We deliver unique solutions to meet your unique needs.

Together, we are Vanguards…shaping the future of responsible travel and tourism.

We are a Social Enterprise

A social enterprise is a revenue-generating organization whose objective is to have a positive social impact.

Operated like a business, to produce goods and services for the market, but manages its operations and redirects its surpluses in pursuit of social, cultural, community economic and environmental goals.

For traditional not for profits it can be a powerful complement to the financial sustainability of the organization.

(Caution: not a silver bullet)

We are a specialist professional consulting services company helping businesses in the travel and tourism sector deliver the trifecta of economic, social and environmental success.

Based on Vancouver Island we are part of the 4VI Social Enterprise Group.

We are innovative and constructive disruptors shaping the future of net +ve tourism. That is tourism that enriches communities, unites cultures and heals the planet one project at a time.

Our Service Offerings

We combine global gold standard practices and tools with dedicated local understanding. Our services fall into three inter-linked categories:

1. Discovery

We combine our shared love of place with the global gold-standard WAYFINDER process to audit your current business model against world-class standards of practice in responsible tourism.

2. Direction

We help develop a balanced ‘trifecta’ strategic plan to deliver a thriving business that meets the requirements of responsible travel and tourism.