Calum Matthews

President of 4EVER Strategies Inc.

Calum is a tourism strategist with expertise in tourism stewardship and destination management. As the President of 4EVER Strategies, he leads a skilled team that serves businesses, destination organizations, and communities across British Columbia and abroad.

Calum holds a Bachelor of Arts and Sciences and a Master of Arts degree. His experience includes a decade of designing destination organization governance, leading community and organizational strategic planning and tactical planning initiatives, community engagement and facilitation, and designing and implementing services to support big and small tourism businesses.

Driven by a deep appreciation and love for the communities and businesses he serves, Calum is dedicated to helping leaders reimagine the role of tourism in host communities. Based on Vancouver Island, Calum enjoys surfing, fishing and spending time with his family and hyper-active golden retriever, Murphy.