Brian Cant

President 4TVI

Brian Cant is a tourism strategist with experience in destination development, communications, and stakeholder engagement. As President of 4TVI, he leads strategic initiatives that support sustainable tourism, regional collaboration, and community resilience across Vancouver Island and the surrounding coastal areas.

Brian holds an MBA and is a three-time graduate of the University of Victoria. His two decades in the tourism industry have included leadership roles with the Greater Victoria Harbour Authority, Destination BC, and tartanbond. He brings a strong background in building partnerships and advancing values-driven tourism strategies that balance economic, cultural, and environmental goals.

Grounded in collaboration and community-led planning, Brian is passionate about creating space for local voices and fostering meaningful industry transformation. Based in Victoria, he enjoys skiing with his daughter, exploring local food spots, and staying active in governance as a member of UVic’s Board of Governors.